Good things are here...

Hello! Jenna here. We’ve been super quiet over this way of late, but it's not without good reason - I promise!

For the past eight months (or perhaps more, time is a flat circle), we've been working around the clock to craft a new chapter for Seldom Out.

If we've had the pleasure of meeting you at one of our in-person events, chances are we've shared stories about the inspirations behind our fragrances (and why we're called Seldom Out).

However, we realize this clarity hasn't always translated seamlessly on our website.

We are first & foremost an online business and I don't get to meet 95% of the people that shop with us, so we have been working hard rectifying that behind the scenes - and then some!

INCASE YOU DIDN'T KNOW.

Hello! Hi! We're Seldom Out, and we specialize in creating olfactory FUN inspired by the music that moves us.

You know the magic of music, right? It's mood-bending, nostalgia-inducing, experience-making kind of magic. Well, our mission has always been to translate that into the medium of fragrance, using the music as our inspiration.

I’ve been pouring candles since the '90s, but Seldom Out began at home—a place where I'd happily spend all my time (seldom out, get it?)—back in 2018. It all started with making candles to complement the records my husband and I played.

Today, every Seldom Out fragrance starts with a song, a genre, or sometimes still an album.

You can listen to the meticulously curated soundtrack (curated by yours truly) that inspired your favorite fragrance.

SO WHAT'S NEW?

First off, not only have we got a whole new look but we’ve also got a brand new website to match.

We've delved deeper into the inspiration behind our brand and each fragrance, offering you more insights into it’s creation.

You can now listen to all the soundtracks that inspired your favorite fragrance, and learn more about what inspired it on each of our product pages.

Plus, a ton more in-depth ‘practical details’ to help you find your perfect scent.

We know shopping for fragrance online is tough, so we've tried to be more clear about fragrance strength, and given you fresh ways to shop, such as by music genre.

And, in response to your feedback, we're thrilled to announce that the smaller sized vessels, which were a hit during the gifting season, are here to stay—and they've had a little glow up too.

WHAT'S NOT CHANGED?

Our ingredients! You can still expect our signature custom-blended fragrances free from phthalates, parabens, and other nasties. We remain committed to being cruelty-free!.

Our processes! We're still hand-pouring, hand-labeling, and crafting all your favorite products in-house. No part of our production is outsourced.

Our philosophy! We're still dedicated to creating non-cloying fragrances that seamlessly blend into your spaces without overpowering them. We’re not in the business of shipping out headaches, and that won't change.

WHAT'S NEXT?

With the big project behind us, we're turning our focus to the future.

New fragrances are in the pipeline, set to launch throughout the year - some very soon! Be sure to sign up for emails & texts to see when. 

We're in the process of expanding our home fragrance offerings with incense, room sprays, diffusers, and our upcoming STEREO line (stay tuned for more on that!).

We're finalizing plans for a Loyalty Scheme, with the aim of launching a phase #1 this year. 

And, in response to your feedback, we're working on a way to provide scent samples—because we hear you and we're thrilled to make it happen!

Seldom Out is still very much a scrappy, little, business and we're still finding our feet in this mammoth industry. A huge THANK YOU to all those that have been here since day one. Thanks for coming along for the ride, and continuing to support all the small businesses like mine!