The Story

Olfactive observations on music & nostalgia

We all know the magic of music, right? That mood-bending, nostalgia-inducing, experience-making kind of magic? Well our mission is to turn *that* into fragrances that do the same thing.

In short, Seldom Out creates olfactory FUN inspired by the music that moves us and the art of being home.

With a hand-crafted and slow made line of scented goods, objects and oddities we draw our inspiration from our real life recollections, our favorite mixtapes and all the many emotions they evoke.

Seldom Out is woman and independently owned and operated.

Read more about how we create our fragrances
A woman's hands holding our 12 oz Amber Glass Candle, she has the candle tilted to see the wick and is lighting it with a lighter.
Inspired by the music that moves us•

Our founder

Millennial Melomaniac

Jenna is a former website manager from London, England who now lives in Chicago, USA.

Best described as melomaniac and introvert she spends a lot of time happily at home (hence seldom out, get it?) with her husband and dog and soundtracks most of their moments there.

Seldom Out is labor of love and combines Jenna’s three favorite things, music, great smells, and being home! Her love of candle making started when she was a pre-teen in the 90’s, but she’s only been working on the idea for Seldom Out since 2018 when in need of a creative outlet, she started creating fragrances to match the mood of the albums she was listening to.

Jenna, blends her own life experience and love of music into each one of our original scents, creating a unique perspective on fragrance and pairs it with a meticulously curated playlist featuring the music she loves for an all senses experience.

Originally launched as a side hobby in 2020 and under a different name, Seldom Out became Jenna’s full-time job in 2022, and she hopes to be doing just this for a while.

Get to know Jenna
Our Processes•

SLOW MADE // SMALL BATCH

Handmade with care in Chicago

Each of our unique fragrances are the product of months of work. What starts off as hearing a song, that quick spark of a memory, the resulting feelings is brought to life through the medium of fragrance.

Every candle is then designed, tested and hand poured for you in small batches right from our Chicago, IL studio. No part of Seldom Out is outsourced.

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Now Playing...

A little of what we've been listening to in the studio this month! Some old-old, some new stuff. As always, if you've got suggestions on who we should be listening to, let us know on our socials or at hello@seldomout.com. As always, if you've got suggestions on who we should be listening to, let us know on our socials or at hello@seldomout.com.

We use a soy blend made from USA grown soy beans and sustainably sourced coconuts.

Our non-toxic, fine fragrance oils, are free from phthalates, parabens and other nasties & provide just the right amount of scent - no headaches here!

Our Wooden X wicks are sourced from USA FSC certified forests provide a quick meltpool for a faster scent throw and a gentle crackling sound.